I'm 2 years to Ryan Holiday's publication"Trust Me, I'm Lying". Never much of a PR person, I learned quickly out of his nonfictional account of being a"media manipulator" that marketing can be everything after you have built a fantastic item. Since I must return the publication by 12/20 to the San Diego Public Library, I figured that this is a great time to write my notes down as a blog article.
Quotes from"Trust Me, I'm working"
"Social media is not a set of resources to allow humans to communicate with humans. It's a pair of embedding mechanisms to allow technology to use people to communicate with each other, in an orgy of self-organizing... The Matrix had it wrong. You are not the batter power in a global, human-enslaving AI, you are somewhat more valuable. You are part jak zagadac do dziewczyny z tindera of the switching circuitry"
"It's a prime example of the feminist blogosphere's tendency to tap in the market force of what I have come to consider as"outrage world" -- the regularly occurring firestorms awakened on mainstream, for-profit, woman-targeted blogs such as Jezebel and also, to a lesser level, Slate's very own XX Factor and Salon's Broadsheet. They are ignited by authors who are pushing readers to sense what the writers claim is righteously indignant anger but that is actually only petty jealousy, cleverly marketed as feminism. All these firestorms are great for page-view-pimping bloggy business."
"Businesses should anticipate a full scale, organized attack from critics. One which will concurrently overrun blog comments, Facebook fan pages, along with an onslaught of sites, leading to mainstream press appeal. Start by developing a social networking disasters plan and developing internal fire drills to anticipate what could happen."
-Jeremiah Owyang
"Our selves are the home where we live; they are our information, our personalities, our adventure, our types of art, our very experience."
Practice Advice from the Book
Control your Wikipedia page (use any press mention from blogs or traditional media)
Study the top stories and you will see a pattern: the top stories all polarize poeple. If you create it threaten people's 3 Bs -- behavior, belief, or belongings -- you get a massive virus-like dispersion
Write stuff bloggers could post right away with no work. Feed them their own lies"help them trick their readers"
Loaded headlines are very popular
Silence on blogs is your worst.
Faking escapes with email editor (from different sources) can operate if You've Got the right contacts
Media historian W.J. Cfambell once recognized the identifying markers of yellow journalism as follows:
Prominent headlines that cried excitement about utlimately unimportant news
Lavish use of pictures (often of little relevance)
Shade comics and a big, thick Sunday supplement
Ostentatious support of the underdog causes
Utilization of anonymous sources
Prominent coverage of high society and occasions
Concepts from the publication
Ongoing Narrative /Iterative Reporting -damage is already done, there is no anything. Iterative reporting is bullshit, folks treat news headlines as"cultural fact", the damage is already done, even it's a baseless accusation.
Faking leaks with email editor (from various sources)
The Psychology of Error -- Errors and errors get rewarded, causes outrage = pageviews = cash
For example, each picture is a different load display = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are concentrated liberally on pageviews, but in the long term, consumer trust will be important. Meanwhile, reckless bloggers are making countless sensationalizing stories that are untrue.
Snark -- mortal weapon (humour in its own dark form. Another online illustration: Hot Chicks with Douchebags
All that occurs -> All that is known by media --All that is newsworthy ->All that is published as information -> All that spreads. This really is the systematic restricting of the information seen by the public
My Action List / Courses in the Book
Blogs hold a Good Deal of power
The ideal contacts in the right sites in a specific sector hold lots of influence. Example: Apple statements
Building a new website with high viral grip (however with the right user metrics in your mind ) can take off fast. Websites like Watch Mojo, Ebaumsworld, Break.com, ride the tide of copying content from other people, organized in a digestible way that users can quickly spread. Millions of dollars are made this way while sources are not credited. There has to be a way to do both.
There's a need for a reputable news source, or a business specific source that doesn't pander to"mass hysteria". Example: refinery29.com